good work.more peopleshould know.
practical guides for making your work understood, finding the right people, and keeping your business moving.
the guides
pick the problem you're working on.
practical reading for the work in front of you.
how to brief someone on creative work you usually do yourselfbrief a creative collaborator with clear requirements, useful context, essential steps, and an agreed review point.how to review your creative business at the end of the yearreview your projects, records, relationships, and workload to choose what you want to change in the year ahead.how to get fresh creative ideas from filmsnotice what stays with you in a film and turn the observation into a small creative experiment of your own.how to choose a business name without getting stuckmake a business-name shortlist, understand the tradeoffs, and separate creative choices from the checks still required.how to get useful feedback on creative workask focused questions, choose useful reviewers, and decide which feedback will strengthen the work.how to keep your creative workflow simplekeep tasks, time, and ideas easy to manage so your creative workflow supports making rather than constant organising.how to get more comfortable talking on camerapractise talking on camera with a simple setup, a clear point, and a manageable way to review and repeat.how to test a content idea before making the full piecetry a content idea in a small format, learn from the response, and decide what deserves a fuller piece.how to test a product idea before you build ittest interest in a product idea through conversations, a clear sample, and a waitlist before committing to the full build.how to find creative inspiration without copying someone elseuse creative references thoughtfully, develop your own decisions, and check that inspiration has not become imitation.how to find clients without posting on social mediafind clients through relevant conversations, introductions, and a clear place to check your work.how to explain what you do so people know when to hire youexplain your service, show what working together involves, and help the right people recognise when to hire you.how to build an audience for your creative businessbuild an audience that understands your work. a practical guide to choosing who to reach, what to share, and when to focus on getting clients.
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