← back homereal >
04 · the letter
real >
perfect
weekly.
one email, mondays. long. useful. for the person who's waiting for the right time.
the index
every letter, newest first. pick a number.
047the better you get, the easier you are to replaceread →046cartoons will teach you more than any business bookread →045free was never the generous choiceread →044you are one world cup away from everyone finding outread →043the most selfish thing you can do is disappearread →042the shy creative’s hidden advantageread →041the job market already changed. your dream is still waiting for you to noticeread →040Ways to become a people personread →039the people who reply are the whole pointread →038being good at the thing isn't enough anymore.read →037why i stopped asking my friends what they thoughtread →036my 10-month year, part 1: how i review my business at the end of the yearread →035i was one person away from losing everythingread →034the day i stopped trying to be the best designerread →033some updates from my endread →032what to study when you’re new anywhereread →031call it anything (then make it mean something)read →030practice in public, not in privateread →029block the hometown glare, find your real voiceread →028the day i stopped arguing with complimentsread →027why being scared to hire people accidentally made me better at everythingread →026seven days of looking stupid on camera changed everythingread →025my breakup with productivity pornread →024Q&A: do discounts help or hurt businessread →023the truth is...your need for approval is killing your creativityread →022why authenticity fails without strategy (and the 5-step fix)read →021making shit happen even when life isn't cooperatingread →020your audience isn't waiting for perfection (they're just waiting for you)read →019I spent years overthinking. Here's my 7-day way outread →018why your face (and your vibe) are your best betread →017how to stand out immediately by being 100% youread →016how to get your creative spark back in 2 hours (hint: watch a movie)read →015how to stop copying and start creating like yourselfread →014one reason product launches failread →013how a letter to myself saved my yearread →012play hard and play smart with socialread →011break free from the social media trap todayread →010the art of testing ideasread →009grow your business without social mediaread →008Q&A: I'm posting but I'm not growing in followersread →007the one thing you should do for your content in 2025read →006stop trying to fit inread →005I have a crazy goal for December (open to see)read →004this is how speed can slow you downread →003are you copycat brandingread →002you need to build an audienceread →001I was totally wrong about this one thing...read →
№ 001 was the first. new letters land here on their own.