04 · the letter

real >
perfect
weekly.

one email, mondays. long. useful. for the person who's waiting for the right time.

the index

every letter, newest first. pick a number.

047the most selfish thing you can do is disappearjul 20, 2026 · 7 minread →046the shy creative’s hidden advantagejul 13, 2026 · 6 minread →045the job market already changed. your dream is still waiting for you to noticejul 6, 2026 · 5 minread →044Ways to become a people personapr 26, 2026 · 8 minread →043the people who reply are the whole pointapr 3, 2026 · 5 minread →042being good at the thing isn't enough anymore.feb 28, 2026 · 6 minread →041why i stopped asking my friends what they thoughtjan 31, 2026 · 7 minread →040why i don’t plan for 12 monthsjan 6, 2026 · 7 minread →039my 10-month year, part 1: how i review my business at the end of the yeardec 9, 2025 · 6 minread →038i was one person away from losing everythingnov 6, 2025 · 6 minread →037the only marketing guide you need for 2026oct 18, 2025 · 7 minread →036how to pick the right social platformoct 11, 2025 · 1 minread →035the day i stopped trying to be the best designeroct 11, 2025 · 4 minread →034the numbers that made me pay attention to the content industryoct 6, 2025 · 1 minread →033some updates from my endoct 1, 2025 · 2 minread →032what to study when you’re new anywheresep 27, 2025 · 8 minread →031call it anything (then make it mean something)sep 22, 2025 · 5 minread →030practice in public, not in privatesep 6, 2025 · 7 minread →029block the hometown glare, find your real voiceaug 30, 2025 · 7 minread →028the day i stopped arguing with complimentsaug 23, 2025 · 7 minread →027why being scared to hire people accidentally made me better at everythingjul 29, 2025 · 6 minread →026seven days of looking stupid on camera changed everythingjul 15, 2025 · 11 minread →025my breakup with productivity pornjul 2, 2025 · 8 minread →024Q&A: do discounts help or hurt businessjun 23, 2025 · 2 minread →023the truth is...your need for approval is killing your creativitymay 31, 2025 · 14 minread →022why authenticity fails without strategy (and the 5-step fix)may 17, 2025 · 9 minread →021making shit happen even when life isn't cooperatingmay 10, 2025 · 9 minread →020your audience isn't waiting for perfection (they're just waiting for you)apr 19, 2025 · 9 minread →019I spent years overthinking. Here's my 7-day way outapr 14, 2025 · 10 minread →018why your face (and your vibe) are your best betapr 7, 2025 · 3 minread →017how to stand out immediately by being 100% youmar 8, 2025 · 5 minread →016how to get your creative spark back in 2 hours (hint: watch a movie)feb 22, 2025 · 4 minread →015how to stop copying and start creating like yourselffeb 8, 2025 · 3 minread →014one reason product launches failjan 25, 2025 · 5 minread →013how a letter to myself saved my yearjan 11, 2025 · 4 minread →012play hard and play smart with socialdec 21, 2024 · 4 minread →011break free from the social media trap todaydec 14, 2024 · 4 minread →010the art of testing ideasdec 7, 2024 · 4 minread →009grow your business without social medianov 20, 2024 · 4 minread →008Q&A: I'm posting but I'm not growing in followersnov 8, 2024 · 3 minread →007the one thing you should do for your content in 2025oct 24, 2024 · 4 minread →006stop trying to fit inoct 17, 2024 · 2 minread →005I have a crazy goal for December (open to see)sep 9, 2024 · 4 minread →004this is how speed can slow you downaug 25, 2024 · 2 minread →003are you copycat brandingjul 21, 2024 · 2 minread →002you need to build an audiencejul 16, 2024 · 3 minread →001I was totally wrong about this one thing...jun 30, 2024 · 6 minread →

№ 001 was the first. new letters land here on their own.